This notice applies to users of Pop-Up Rideshare’s services anywhere in the world, including users of Pop-Up Rideshare’s apps, websites, features, or other services.
This notice describes how Pop-Up Rideshare and its affiliates collect and use personal data. This notice applies to all users of our apps, websites, features, or other services anywhere in the world. This notice specifically applies to:
Riders: individuals who request or receive transportation, including those who receive transportation requested by another individual
Drivers: individuals who provide transportation to Riders individually or through partner transportation companies
This notice also governs Pop-Up Rideshare’s other collections of personal data in connection with its services. For example, we may collect the contact information of individuals who use accounts owned by Pop-Up Rideshare for Business customers, or of owners or employees of restaurants or other merchants; personal data of those who start but do not complete applications to be drivers; or other personal data in connection with our mapping technology and features.
All those subject to this notice are referred to as “users” in this notice.
For Guest Users: The personal data of those who order or receive trips via partner websites or apps (such as when ordering from a restaurant or other merchant), or arranged by other account owners (collectively “Guest Users”) is used solely to provide such trips, or other services requested through a third party, and for purposes of safety and security, customer support, research and development, enabling communication between users, and in connection with legal proceedings and requirements, each as described in “How we use personal data” below. Guest User personal data may be shared with third parties for these purposes. Such data may be associated with, and accessible by, the owner of that account. This specifically includes Guest Users who receive rides ordered by owners of Pop-Up Rideshare Health, Pop-Up Rideshare Central, Pop-Up Rideshare Direct or Pop-Up Rideshare for Business accounts, or who receive rides ordered by friends, family members or others. To submit questions, comments or complaints regarding Guest User data, or to submit requests regarding such data, please visit here.
Our practices are subject to applicable laws in the places in which we operate. This means that we engage in the practices described in this notice in a particular country or region only if permitted under the laws of those places. Please contact us here or through the addresses below with any questions regarding our practices in a particular country or region.
B.Data controller and transfer
Pop-Up Rideshare B.V. and Pop-Up Rideshare Inc. are the data controllers for the personal data collected in connection with use of Pop-Up Rideshare’s services.
Pop-Up Rideshare Inc. is the data controller for the personal data collected in connection with use of Pop-Up Rideshare’s services everywhere else.
Questions, comments, and complaints about Pop-Up Rideshare’s data practices can be submitted here. You may also use this form to submit a question to Pop-Up Rideshare’s Data Protection Officer.
Data collections and uses
A. The data we collect
Pop-Up Rideshare collects personal data:
provided by users to Pop-Up Rideshare, such as during account creation created during use of our services, such as location, app usage, and device data from other sources, such as other users or account owners, business partners, vendors, insurance and financial solution providers, and governmental authorities
The following personal data is collected by or on behalf of Pop-Up Rideshare:
- Data provided by users. This includes:
User profile: We collect data when users create or update their Pop-Up Rideshare accounts. This may include their name, email, phone number, login name and password, address, profile picture, payment or banking information (including related payment verification information), driver’s license and other government identification documents (which may indicate document numbers as well as birth date, gender, and photo). This also includes vehicle or insurance information of drivers, emergency contact information, user settings, and evidence of health or fitness to provide services using Pop-Up Rideshare apps.
This also includes gender and/or occupation (when required for certain Pop-Up Rideshare services or programs, such as Pop-Up Rideshare Cash or features that enable women to provide services or receive services to/from other women).
We may use the photos submitted by users to verify their identities, such as through facial verification technologies. For more information, please see the section titled “How we use personal data.”
Background check and identity verification (drivers). This may include information such as driver history or criminal record (where permitted by law), license status, known aliases and prior addresses, and right to work. This information may be collected by an authorized vendor on Pop-Up Rideshare’s behalf. We also verify the identities of riders.
Demographic data: We may collect demographic data about users, including through user surveys. In some countries, we may also receive demographic data about users from third parties.
We may also infer demographic data from other data collected from users. For example, where necessary to enable features that allow women to provide or receive services from other women, we may infer gender using their first name. In such cases, we enable users to change their gender if necessary via in-app settings.
User content: We collect the data submitted by users when they contact Pop-Up Rideshare customer support (including at Pop-Up Rideshare Greenlight Hubs, or via videoconferencing tools), provide ratings or compliments for other users. This may include feedback, photographs or other recordings collected by users, including audio or video recordings (such as from dashcams) submitted by users in connection with customer support. This also includes metadata relating to the method you use to communicate with Pop-Up Rideshare.
Travel information: We collect travel itinerary information, including the times and dates of upcoming flight, lodging or car rental reservations, from users of our Pop-Up Rideshare Travel feature. We collect such information: (i) when users manually input their information into an Pop-Up Rideshare Travel itinerary; or (2) if authorized by users to access their Gmail accounts, from traveled-related email confirmations. If so authorized, Pop-Up Rideshare will only access users’ Gmail accounts to collect travel itinerary information to enable the Pop-Up Rideshare Travel feature, and will adhere to Google’s API Services User Data Policy, including the limitations on use of data collected from users’ Gmail accounts.
- Data created during use of our services. This includes:
Location data (driver): We collect drivers’ precise or approximate location data, including to enable rides, to enable ride tracking and safety features, to prevent and detect fraud, and to satisfy legal requirements. Pop-Up Rideshare collects this data when the Pop-Up Rideshare app is running in the foreground (app open and on-screen) or background (app open but not on-screen) of their mobile device.
Location data. We collect riders’ precise or approximate location data to enable and enhance use of our apps, including to improve pick-ups, enable safety features, and prevent and detect fraud.
We collect such data from users’ mobile devices if they enable us to do so. (See “Choice and transparency” below for information on how riders can enable location data collection). Pop-Up Rideshare collects such data from the time a ride is requested until it is finished (and may indicate such collection via an icon or notification on your mobile device depending on your device’s operating system), and any time the app is running in the foreground (app open and on-screen) of their mobile device.
Riders recipients may use the Pop-Up Rideshare apps without enabling Pop-Up Rideshare to collect precise location data from their mobile devices. However, this may affect features in the Pop-Up Rideshare apps. For example, a user who has not enabled location data collection will have to manually enter their pick-up address. In addition, the location data collected from a driver during a trip will be linked to the rider’s account, even if the rider has not enabled location data to be collected from their device, including for purposes of receipt generation, customer support, fraud detection, insurance, and litigation.
Transaction information: We collect transaction information related to the use of our services, including the type of services requested or provided, order details, payment transaction information, date and time the service was provided, amount charged, distance traveled, and payment method. Additionally, if someone uses your promotion code, we may associate your name with that person.
Usage data: We collect data about how users interact with our services. This includes data such as access dates and times, app features or pages viewed, app crashes and other system activity, and type of browser. We may also collect data regarding the third-party sites or services used before interacting with our services, which we use for marketing.
In some cases, we collect this data through cookies, pixels, tags, and similar tracking technologies that create and maintain unique identifiers. To learn more about these technologies, please see our Cookie Notice.
Device data: We may collect data about the devices used to access our services, including the hardware models, device IP address or other unique device identifiers, operating systems and versions, software, preferred languages, advertising identifiers, device motion data, and mobile network data.
Communications data: We enable users to communicate with each other and Pop-Up Rideshare through Pop-Up Rideshare’s mobile apps and websites. For example, we enable drivers and riders to call, text, or send other files to each other (generally without disclosing their telephone numbers to each other). To provide this service, Pop-Up Rideshare receives some data regarding the calls, texts, or other communications, including the date and time of the communications and the content of the communications. Pop-Up Rideshare may also use this data for customer support services (including to resolve disputes between users), for safety and security purposes, to improve our services and features, and for analytics.
Safety recordings: In certain jurisdictions, and where permitted by law, users can record the audio and/or video of their trips through an in-app feature or using a dashcam. In app recordings are encrypted and stored on users’ devices, and are only shared with Pop-Up Rideshare if submitted to customer support by the users in connection with safety incidents. Please see here more information.
- Data from other sources. These include:
Users participating in our referral programs. For example, when a user refers to another person, we receive the referred person’s personal data from that user.
Pop-Up Rideshare account owners who request services for or on behalf of other users, or who enable such users to request or receive services through their accounts. This includes owners of Pop-Up Rideshare for Business accounts.
users or others providing information in connection with claims or disputes.
Pop-Up Rideshare business partners through which users create or access their Pop-Up Rideshare account, such as payment providers, social media services, or apps or websites that use Pop-Up Rideshare’s APIs or whose APIs Pop-Up Rideshare uses.
Pop-Up Rideshare business partners in connection with debit or credit cards issued by a financial institution in partnership with Pop-Up Rideshare to the extent disclosed in the terms and conditions for the card.
Vendors who help us verify users’ identity, background information, and eligibility to work, or who screen users in connection with sanctions, anti-money laundering, or know-your-customer requirements insurance, vehicle, or financial services providers for drivers and partner transportation companies (for drivers who use our services through an account associated with such a company) publicly available sources marketing service providers or data resellers whose data Pop-Up Rideshare uses for marketing or research law enforcement officials, public health officials, and other government authorities Pop-Up Rideshare may combine the data collected from these sources with other data in its possession.
B. How we use personal data
- To provide our services. Pop-Up Rideshare uses data to provide, personalize, maintain, and improve our services.
- Safety and security. We use personal data to help maintain the safety, security, and integrity of our services and users. This includes:
- Customer support. Pop-Up Rideshare uses the information we collect (which may include call recordings) to provide customer support, including to investigate and address user concerns and to monitor and improve our customer support responses and processes.
- Research and development. We may use personal data for testing, research, analysis, product development, and machine learning to improve the user experience. This helps us make our servicesmore convenient and easy-to-use, enhance the safety and security of our services, and develop new services and features.
- Enabling communications between users. For example, a driver may message or call a rider to confirm a pickup location, a rider may contact a driver to retrieve a lost item.
- Marketing. Pop-Up Rideshare may use personal data to market our services to our users. This includes sending users communications about Pop-Up Rideshare services, features, promotions, sweepstakes, studies, surveys, news, updates, and events. We may do so through various methods, including email, text messages, push notifications, in app communications and ads, and ads on third party platforms.
- Non-marketingcommunications. Pop-Up Rideshare may use personal data to generate and provide users with receipts; inform them of changes to our terms, services, or policies; or send other communications that aren’t for the purpose of marketing the services or products of Pop-Up Rideshare or its partners.
- Legal proceedings and requirements. We may use personal data to investigate or address claims or disputes relating to use of Pop-UpRideshare’sservices, to satisfy requirements under applicable laws, regulations, or operating licenses or agreements, or pursuant to legal process or governmental request, including from law enforcement.
- Automated decision-making
C. Cookies and third-party technologies
remembering user preferences and settings
determining the popularity of content
delivering and measuring the effectiveness of advertising campaigns
analyzing site traffic and trends, and generally understanding the online behaviors and interests of people who interact with our services
D. Data sharing and disclosure
Some of Pop-Up Rideshare’s services and features require that we share personal data with other users or at a user’s request. We may also share such data with our affiliates, subsidiaries, and partners, for legal reasons or in connection with claims or disputes.
Pop-Up Rideshare may share personal data:
- With other users
This includes sharing:
riders’ first name, rating, and pickup and/or dropoff locations with drivers
riders’ first name with other riders in a carpool trip. Riders in carpool trips may also see the dropoff location of the other riders.
For drivers, we may share data with the rider(s), including name and photo; vehicle make, model, color, license plate, and vehicle photo; location (before and during trip); average rating provided by users; total number of trips; period of time since they signed up to be a driver; contact information (if permitted by applicable laws); and driver profile, including compliments and other feedback submitted by past users.
We also provide riders recipients with receipts containing information such as a breakdown of amounts charged, driver first name, photo, and route map. We also include other information on those receipts if required by law.
For those who participate in Pop-Up Rideshare’s referral program, we share certain personal data of referred users, such as trip count, with the user who referred them, to the extent relevant to determining the referral bonus.
- At the user’s request
This includes sharing data with:
Other people at the user’s request. For example, we share a user’s ETA and location with a friend when requested by that user, or a user’s trip information when they split a fare with a friend.
Pop-Up Rideshare business partners. For example, if a user requests a service through a partnership or promotional offering made by a third party, Pop-Up Rideshare may share certain data with those third parties. This may include, for example, other services, platforms, apps, or websites that integrate with our APIs; vehicle suppliers or services; those with an API or service with which we integrate; merchants or other Pop-Up Rideshare business partners and their users in connection with promotions, contests, or specialized services.
Emergency services: We offer features that enable users to share their data with police, fire, and ambulance services in the event of an emergency or after certain incidents. For more information, please see the sections below titled “Choice and Transparency” and “Emergency Data Sharing”.
- With the general public
Questions or comments from users submitted through public forums such as Pop-Up Rideshare blogs and Pop-Up Rideshare social media pages may be viewable by the public, including any personal data included in the questions or comments submitted by a user.
- With the Pop-Up Rideshare account owner
If a user requests transportation or places an order using an account owned by another party, we may share their order or trip information, including location data, with the owner of that account. This occurs, for example, when:
a rider uses their employer’s Pop-Up Rideshare for Business profile, such as when they take trips arranged through Pop-Up Rideshare Central a driver uses an account owned by or associated with an Pop-Up Rideshare partner transportation company a rider takes a trip arranged by a friend or under a Family Profile.
- With Pop-Up Rideshare subsidiaries and affiliates
We share personal data with our subsidiaries and affiliates to help us provide our services or conduct data processing on our behalf. For example, Pop-Up Rideshare processes and stores such data in the United States on behalf of its international subsidiaries and affiliates.
- With Pop-Up Rideshare service providers and business partners
Pop-Up Rideshare provides personal data to vendors, consultants, marketing partners, research firms, and other service providers or business partners. These include:
payment processors and facilitators
background check and identity verification providers
cloud storage providers
social media companies, including Facebook and TikTok, in connection with Pop-Up Rideshare’s use of their tools in Pop-Up Rideshare’s apps and websites (see Facebook’s and TikTok’s privacy policies for information on their collection and use of data)
Marketing partners and marketing platform providers, including social media advertising services, advertising networks, third-party data providers, and other service providers to reach or better understand our users and measure advertising effectiveness
research partners, including those performing surveys or research projects in partnership with Pop-Up Rideshare or on Pop-Up Rideshare’s behalf
vendors that assist Pop-Up Rideshare to enhance the safety and security of its apps
consultants, lawyers, accountants, and other professional service providers
insurance and financing partners
providers of bike and scooters that can be rented through Pop-Up Rideshare apps, as well as partners and/or their point of sale providers, including for order fulfillment, communications and marketing purposes
third-party vehicle suppliers, including fleet and rental partners
- For legal reasons or in the event of a dispute
Pop-Up Rideshare may share users’ personal data if we believe it’s required by applicable law, regulation, operating license or agreement, legal process or governmental request, or where the disclosure is otherwise appropriate due to safety or similar concerns.
This includes sharing personal data with law enforcement officials, public health officials, other government authorities, airports (if required by the airport authorities as a condition of operating on airport property), or other third parties as necessary to enforce our Terms of Service, user agreements, or other policies; to protect Pop-Up Rideshare’s rights or property or the rights, safety, or property of others; or in the event of a claim or dispute relating to the use of our services. In the event of a dispute relating to use of another person’s credit card, we may be required by law to share your personal data, including trip or order information, with the owner of that credit card.
This also includes sharing personal data with others in connection with, or during negotiations of, any merger, sale of company assets, consolidation or restructuring, financing, or acquisition of all or a portion of our business by or into another company.
- With consent
Pop-Up Rideshare may share a user’s personal data other than as described in this notice if we notify the user and they consent to the sharing.
IV. Choice and transparency
Pop-Up Rideshare enables users to access and/or control data that Pop-Up Rideshare collects, including through:
in-app ratings pages
Pop-Up Rideshare also enables users to request access to or copies of their data, changes or updates to their accounts, or deletion of their accounts, or that Pop-Up Rideshare restricts its processing of user personal data.
- Privacy settings
The Settings > Privacy menu in the Pop-Up Rideshare app allows riders to set or update their preferences regarding location data collection and sharing, emergency data sharing, and notifications.
Emergency Data Sharing
Riders may enable Pop-Up Rideshare to share real-time location data from their mobile devices with emergency police, fire, and ambulance services. Such data may include approximate location at the time the emergency call was placed; the car’s make, model, color, and license plate information; the rider’s name and phone number; pickup and dropoff locations; and the driver’s name.
Riders may enable/disable this feature via the Settings > Privacy > Location menu, or the Safety Center.
Drivers can also enable/disable Emergency Data Sharing via the App settings > Emergency Data Sharing menu.
Notifications: account and trip updates
Pop-Up Rideshare provides users with trip status notifications and updates related to activity on their account. These notifications are a necessary part of using the Pop-Up Rideshare app and cannot be disabled. However, users may choose the method by which they receive these notifications through the Settings > Privacy menu.
Notifications: discounts and news
Users may enable Pop-Up Rideshare to send push notifications about discounts and news from Pop-Up Rideshare. Push notifications may be enabled or disabled through the Settings > Privacy menus in the Pop-Up Rideshare app.
- Device permissions
Most mobile device platforms (iOS, Android, etc.) have defined certain types of device data that apps cannot access without the device owner’s permission, and these platforms have different methods for how that permission can be obtained. Please check the available settings on your device or check with your provider.
- In-app ratings pages
After every trip, drivers and riders are able to rate each other on a scale from 1 to 5. An average of those ratings is associated with a user’s account and is displayed to other users for whom they provide or receive services. For example, rider ratings are available to drivers from whom they request transportation, and driver ratings are available to their riders.
This 2-way system holds everyone accountable for their behavior. Accountability helps create a respectful, safe environment for drivers and riders.
Riders can see their average rating in the main menu of the Pop-Up Rideshare app.
Drivers can see their average rating after tapping their profile photo in the Pop-Up Rideshare Driver app.
- Marketing choices
Users may opt out of certain marketing communications (including ads) and use of their data for marketing in the following ways:
Ad settings: These settings enable users to choose whether their data is shared with Pop-Up Rideshare’s advertising partners to deliver personalized ads, and/or to measure the effectiveness of such ads.
Marketing emails and messages: To opt out of receiving marketing emails from Pop-Up Rideshare, or for instructions on how to set your preferences regarding whether to receive marketing SMS or push notifications from Pop-Up Rideshare, click here. Users may also opt out of receiving emails and other messages from Pop-Up Rideshare by following the unsubscribe instructions in those messages. We may still send users who have opted out non-promotional communications, such as receipts for rides or information about their account.
Cookies and related technologies: For information on how to opt out of personalized ads using cookies and related technologies, please see our Cookie Notice.
Pop-Up Rideshare Eats ads: Pop-Up Rideshare Eats users can opt out of certain personalized ads from Pop-Up Rideshare’s advertising partners here. Users who opt out may still see ads, but they will be less relevant.
- User personal data requests
Pop-Up Rideshare provides users with a variety of ways to learn about, control, and submit questions and comments about Pop-Up Rideshare’s handling of their personal data.
Accessing data: Users can access data including their profile data and trip history through the Pop-Up Rideshare apps or via Pop-Up Rideshare’s website. Users can also use our Explore Your Data feature to view an online summary of information about their account, such as number of trips, rating, rewards status, and number of days since they’ve been an Pop-Up Rideshare user. Users can also request access to their data here.
Receiving data: Users can request a copy of their personal data using our Download Your Data tool.
Changing or updating data: Users can edit the name, phone number, email address, payment method, and photo associated with their account through the Settings menu in Pop-Up Rideshare’s apps or driver portal. Users may also request to update or correct their data here.
Deleting data: Users may request deletion of their account at any time through the Settings > Privacy menus in the Pop-Up Rideshare app, or through Pop-Up Rideshare’s website.
Objections, restrictions, and complaints: Users may request that we stop using all or some of their personal data, or that we limit our use of their data. This includes objecting to our use of personal data that is based on Pop-Up Rideshare’s legitimate interests. Pop-Up Rideshare may continue to process data after such objection or request to the extent required or permitted by law.
In addition, depending on their location, users may have the right to file a complaint relating to Pop-Up Rideshare’s handling of their personal data with the data protection authority in their country.
V. Updates to this notice